far lower than data acquisition costs. One of the huge barriers to entry in business was the high cost to acquire the data (market sizes, demographic concentrations, interest in a class of product) needed to create the information that intelligent decisions could be based on – if you couldn’t afford it you flew blind. The Internet leveled that barrier. If you are in business (or thinking of starting one), don’t fly blind – there just is not an excuse anymore. ]]>
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