one less cost

far lower than data acquisition costs. One of the huge barriers to entry in business was the high cost to acquire the data (market sizes, demographic concentrations, interest in a class of product) needed to create the information that intelligent decisions could be based on – if you couldn’t afford it you flew blind. The Internet leveled that barrier. If you are in business (or thinking of starting one), don’t fly blind – there just is not an excuse anymore. ]]>