Avoiding Holiday Dead Time

I’ve heard it, you’ve heard it, “no one does business over the winter holidays.”

Yep, we know this for an absolute fact, that from Thanksgiving to New Years, things are dead.

Except that isn’t a “fact” it’s a business urban legend.

Sure, if your market is individuals and what you are selling isn’t exactly something that can be gifted, you might be up against the holiday budget – you know the one: I will only spend this much on presents this year, and of course they spend way more, leaving that much less for you. Of course that is assuming that everyone in the world is a serious spendthrift. Not everybody is. You won’t know unless you ask.

Businesses may be low on budget, but then again, if they have budget left, or they are trying to keep their tax burden down, they may be willing to invest in a small project or two. Maybe not the $10,000 6 month contract you were hoping for, but a quick and dirty $500 or $1,000 project that gets your foot in the door, and starts – or maintains, the trust relationship.

I can tell you this time of year is always my busiest. Sometimes I don’t even need to ask for more business, my clients just know I am available, and they jump on it.

The question is really do you want to do the work? Do you want to think of special offers to entice customers to buy – even if maybe they receive the product or service in January? Can you offer some quick short project that they can get immediate benefit from without making them double-check their wallet? Are you willing to do the work? That I am afraid is up to you!